Small Business Coaching


Small business coaching is professional and personal development to promote continuous growth and strength. It’s about creating success and reaching your potential in your business, and as a natural extension, your whole life.  I offer coaching focused on the following areas:


Team Building

A team is a group of people working towards a common goal. Team building is the process of enabling that group of people to reach their goal. It is therefore a management issue, and the most effective form of team building is that undertaken as a form of management consultancy, rather than as pure training (though there is a role for training within a program of team building).

In its simplest terms, the stages involved in team building are:

  • To clarify the team goals

  • To identify those issues which inhibit the team from reaching their goals

  • To address those issues, remove the inhibitors and enable the goals to be achieved

The primary skills in this process are recognizing the right issues, and tackling them in an appropriate way and an appropriate order. Team building can also take a different form depending on the size and nature of the team.
In a project environment, where team composition is continually changing, the emphasis must be on developing the skills in individuals to be effective team members. The ‘scale’ involved is 1 person, and the team building consultant is endeavoring to change the skills and abilities of the individual at operating within a team (or within multiple teams).

In teams where membership is static – typically in management teams – how the individuals within the team relate can have a big bearing on team performance. If a member leaves, or another joins, the dynamics of the team can be changed greatly. Here, the scale is small – say, 2 to about 12 – and the team building consultant endeavors to improve relationships between team members, using tools such as the MBTI (Myers Briggs Type Indicator).

A larger scale operates between teams. Where the teams do not relate well, they are called ‘team islands’, and it is the relationship between the teams that becomes the focus for the consultant.

The largest scale is that of organizational team building. With the exception of the senior management team, the ability of individuals to make an impact on the corporate culture is very limited. One of the key aims of the team building consultant is to change the behaviors and attitudes prevalent in the organization, which are almost independent of who actually works there – new recruits who are ‘different’ often start behaving in accord with the existing culture.

I enjoy working with individuals and groups to help alter systems to work more effectively and efficiently. The synergy and dynamics, of any group, are always important to team functionality.


Leadership Development

Leadership is intentional influence. Leadership development refers to any activity that enhances the quality of leadership within an individual or organization. Coaching will provide an opportunity for you to take your career or role in an organization to the next level while learning new skills with personal development.


Therapy Practice Consultations

Being a therapist in private practice is a wonderful profession – you have an amazing opportunity to impact lives in a positive way and you get to work for yourself! Starting a private practice is exciting and full of new skills to learn and practice. This includes learning how to incorporate business skills in your own development. I am eager to help you promote your practice to a well-paid, self-pay clientele. My goal is to help you learn to promote your practice to a self paying clientele and build an independent practice while providing the support you need to focus on the care of your clients. Building a self-paying clientele is really the only way to develop a more profitable, thriving, growing practice. My specialty services include coaching you in planning and marketing strategies for your practice and development of skills necessary to run a profitable business.

Please call me if you would like coaching in person, by phone, fax or internet. I charge a reasonable fee in quarter hour increments and your first ¼ hour is free with a paid ¼ hour. I look forward to working with you.


For additional information, please contact Dr. Marowitz at 407-865-3855, or click below to request an appointment via email.


*If you are in need of immediate or after hours assistance, please call the National Lifeline 1-800-273-TALK (8255).
In the event of a medical or mental health emergency, please call 9-1-1.


I'm Dr. Roberta Marowitz. I am the Founder and Director of Counseling & Relationship Institute. As a Licensed Marriage & Family Therapist and psychotherapist, I offer individual, couple, family and group counseling services. For over 35 years, it has been my pleasure to help people in Central Florida with a broad range of issues.

In addition, I work in concert with legal and financial professionals in the area of Collaborative Family Law, which offers a way to resolve family legal disputes respectfully without going to court.

Learn more about me >>